Terms and Conditions

Last Updated: October 23, 2025

1. Introduction and Acceptance of Terms

Welcome to Prime Vitality, a trading name of TWD Health Ltd. These Terms of Use govern your access to and use of our website at https://primevitalitydirect.com and all related services, products, and content provided by Prime Vitality Direct.

By accessing or using our website, you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree with any part of these terms, you must not use our website or services.

We reserve the right to modify these Terms of Use at any time. We will notify you of material changes by posting the updated terms on our website. Your continued use of our services after such changes constitutes your acceptance of the new terms.

2. Company Information

TWD Health Ltd (trading as Prime Vitality)
Office Address: Monomark House, 27 Old Gloucester Street
London, England, WC1N 3AX
Email: Hello@primevitalitydirect.com

Registered in England and Wales. Company Number: 16220076

3. Eligibility

You must be at least 18 years old to use our services and make purchases. By using our website, you represent and warrant that you are at least 18 years of age and have the legal capacity to enter into these Terms of Use.

If you are using our services on behalf of a company or organization, you represent that you have the authority to bind that entity to these terms.

4. Account Registration and Security

4.1 Account Creation
To access certain features of our website, you may need to create an account. When creating an account, you agree to:

• Provide accurate, current, and complete information
• Maintain and promptly update your account information
• Maintain the security of your password and account
• Accept responsibility for all activities under your account
• Notify us immediately of any unauthorized use of your account

4.2 Account Termination
We reserve the right to suspend or terminate your account at any time if we believe you have violated these Terms of Use or engaged in fraudulent, abusive, or illegal activity. You may also close your account at any time by contacting us.

5. Products and Services

5.1 Product Descriptions
We strive to provide accurate product descriptions, images, and pricing information. However, we do not warrant that product descriptions, images, pricing, or other content on our website are accurate, complete, reliable, current, or error-free.

If a product you purchase is not as described, your sole remedy is to return it in accordance with our return policy.

5.2 Product Availability
All products are subject to availability. We reserve the right to discontinue any product at any time.

5.3 Pricing
All prices are displayed in British Pounds (GBP) and include VAT where applicable. We reserve the right to change prices at any time without notice.

6. Orders and Payment

We use Stripe as our secure payment processor. By making a purchase, you agree to provide valid payment information and authorize us to charge your payment method for the total amount of your order.

All orders are subject to acceptance and availability. You will receive an order confirmation once payment has been processed and a dispatch email when your order has shipped.

7. Shipping and Delivery

We currently ship to addresses within the United Kingdom. Delivery times are estimates only and not guaranteed.

You are responsible for providing accurate shipping details. We are not liable for delays caused by incorrect or incomplete addresses.

8. Returns, Refunds, and Cancellations

You have the right to return products within 14 days of receipt in accordance with the UK Consumer Rights Act 2015. Products must be unused, in original condition, and unopened for hygiene reasons.

Refunds will be processed within 14 days of receiving your return. Return shipping costs are your responsibility unless the item is faulty or incorrect.

9. Intellectual Property Rights

All website content, including text, graphics, images, and logos, is the property of TWD Health Ltd (trading as Prime Vitality) or its licensors. You may not reproduce or distribute any material without prior written consent.

10. Prohibited Activities and User Conduct

You agree not to use our website for any unlawful purpose, to interfere with our systems, or to engage in any fraudulent activity.

11. Health and Product Disclaimer

Our products are dietary supplements, not medicines. They are not intended to diagnose, treat, cure, or prevent any disease or medical condition.

The information provided on our website is for educational purposes only and should not be interpreted as medical advice. Always consult a qualified healthcare professional before taking any supplement, particularly if you are pregnant, nursing, taking medication, or have an existing medical condition.

Results may vary between individuals. If you experience any adverse effects, discontinue use immediately and consult a doctor.

By purchasing and using our products, you acknowledge that you are responsible for your own health decisions and that Prime Vitality and TWD Health Ltd shall not be liable for any misuse or misunderstanding of product information.

12. Disclaimers and Warranties

Our website and products are provided on an “as is” basis without warranties of any kind, express or implied. To the fullest extent permitted by law, we disclaim all warranties, including implied warranties of merchantability and fitness for a particular purpose.

Nothing in these Terms affects your statutory rights under UK law.

13. Limitation of Liability

To the fullest extent permitted by law, TWD Health Ltd shall not be liable for any indirect, incidental, or consequential damages, or any loss of profits, arising from your use of our website or products.

Our total liability to you for any claim shall not exceed the total amount paid by you for the product(s) in question.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under UK law.

14. Indemnification

You agree to indemnify and hold harmless TWD Health Ltd and its affiliates from any claims, losses, or damages arising from your misuse of our website or breach of these Terms.

15. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Third-Party Links and Services

Our website may contain links to third-party websites. We are not responsible for the content, privacy practices, or services of those sites. Please review their policies before providing personal data.

17. Modifications to Services

We reserve the right to modify, suspend, or discontinue any part of our website or services at any time without notice.

18. Severability and Waiver

If any part of these Terms is found invalid, the remaining provisions will continue in full force. Failure to enforce any term shall not be deemed a waiver.

19. Entire Agreement

These Terms, along with our Privacy Policy and other legal notices, constitute the full agreement between you and TWD Health Ltd (trading as Prime Vitality).

20. Contact Information

If you have any questions about these Terms, please contact:

TWD Health Ltd (trading as Prime Vitality)
Monomark House, 27 Old Gloucester Street
London, England, WC1N 3AX
Email: Hello@primevitalitydirect.com

21. Product Formulations and Updates

From time to time, we may update or adjust product formulations, packaging, or ingredients in line with our ongoing commitment to quality, compliance, and product development.
We do not guarantee that the product ingredients, packaging, or appearance will remain exactly as shown on the website at the time of your purchase, although any material changes will be clearly communicated on product pages.

22. Promotional Offers

From time to time, we may run promotional offers, discounts, or bundle deals. All promotions are time-limited and subject to change or withdrawal without prior notice. Only one promotional offer or discount code may be applied per order unless otherwise stated.

23. Subscriptions and Auto-Renewals

We offer subscription plans to provide ongoing delivery of Prime Vitality products at your chosen interval. By purchasing a subscription, you agree to recurring payments being charged automatically using your selected payment method until you choose to cancel.

You can manage, pause, or cancel your subscription at any time through your account or by contacting us at hello@primevitalitydirect.com. To avoid being charged for the next cycle, cancellations must be made before your next billing date.

From time to time, we may update or refine our product formulas, packaging, or ingredients in line with our ongoing commitment to quality and compliance. Any such updates will always meet applicable safety and regulatory standards in the United Kingdom and will not affect your subscription rights.

The price of your subscription will remain the same unless we notify you in advance of any change. We reserve the right to modify or discontinue subscription options at any time, but any changes will not affect existing subscriptions without prior notice.

If a payment cannot be processed, your subscription may be paused or cancelled until payment details are updated.

24. User Content and Reviews

By submitting a review, testimonial, or comment on our website or social media channels, you grant TWD Health Ltd (trading as Prime Vitality) a non-exclusive, royalty-free license to use, reproduce, and display that content for marketing or promotional purposes. We reserve the right to moderate, edit, or remove any content that we consider inappropriate, misleading, or in violation of our policies.

25. Force Majeure

We are not responsible for any delay or failure to perform our obligations under these Terms due to circumstances beyond our reasonable control, including but not limited to natural disasters, fire, flooding, strikes, supply-chain disruptions, or other unforeseen events.

26. Accessibility

We aim to make our website accessible and usable for all visitors. If you experience any accessibility issues or have difficulty using any part of our site, please contact us at hello@primevitalitydirect.com and we will do our best to assist you.

90-Day Money-Back Guarantee

Our Promise

Prime Vitality offers a voluntary 90-Day Money-Back Guarantee on eligible products purchased directly from www.primevitalitydirect.com.

If you are not satisfied with your purchase, you may request a refund within 90 days of the delivery date, subject to the terms set out below.

This guarantee is provided in addition to your statutory rights under UK consumer law.

Eligibility

To qualify for the 90-Day Money-Back Guarantee:

• The product must have been purchased directly from Prime Vitality.
• The refund request must be made within 90 days of the delivery date.
• The guarantee applies to first-time purchases of the product only.
• The guarantee may only be claimed once per customer, household, delivery address and payment method.

Prime Vitality reserves the right to decline claims where misuse, repeated claims or abuse of the policy is suspected.

Return Requirements

To receive a refund under this guarantee:

• All bottles from the order must be returned.
• The customer is responsible for return postage costs.
• Proof of return postage may be required.

Bundle Purchases (3-Bottle Packs)

For 3-bottle bundles:

• At least one bottle must be completely unopened and sealed.
• The remaining bottles may be opened to allow for a reasonable trial period.

Condition of Returned Products

Returned items must reflect a reasonable trial of the product.

Prime Vitality reserves the right to refuse refunds where:

• Products have been excessively consumed.
• Bottles are not returned.
• The policy is being used in a way that is inconsistent with fair use.

How to Request a Refund

To request a refund, please email:

Hello@primevitalitydirect.com

Include:

• Full name
• Order number
• Date of order and delivery
• Reason for return

Customers will be provided with return instructions.

Once returned items are received and inspected, approved refunds will be processed within 14 days using the original payment method.

Original shipping costs are non-refundable unless the product is faulty.

6. Exclusions

The 90-Day Money-Back Guarantee does not apply to:

• Wholesale orders
• Subscriptions
• Bulk purchases of more than 3 units
• Orders placed via Amazon, TikTok Shop or other third-party sellers
• Gift cards