More energy. Less tiredness. B vitamins that work.
Active, methylated B vitamins in high-impact doses, with methylated B12 and folate. Made in Britain.
Backed by 200+ clinical studies
Two capsules. Every evening.
Pure, fully reacted magnesium bisglycinate in a vegan capsule. Made in Britain.
Delivered mid-DecemberThe Prime Vitality range
- Methylated B12 and folate
- Active B6 and B2
- 200+ studies on the ingredients
- Made in GMP-certified UK facilities
Made in BritainVegan
Customer Reviews
★★★★★ 4.81 from 218 reviews
★★★★★
“I cannot tell you the difference it's made. I feel like I've had a good sleep, I wake up in the mornings with energy.”
★★★★★
“I've been taking Prime Vitality for a couple of weeks, and the noticeable differences are huge.”
★★★★★
“They've really refreshed my energy levels.”
★★★★★
Watch Nathan’s review
★★★★★
Watch Gemma’s review
★★★★★
“My energy is on another level, especially later in the day.”
★★★★★
Watch Helen’s review
★★★★★
“It's been an absolute game changer for me.”

Why I started Prime Vitality
Built from lived experience. Backed by better ingredients.
It started with a simple question: why did nothing I tried make a difference?
After years of trying generic B-complex products and not feeling a difference, I set out to build a formula using the active, methylated forms of B vitamins your body can use straight away.
Every batch is made in Britain to high quality standards, vegan, non-GMO, and designed for real life: one tablet, once a day.
Jackson, Founder
Excellent quality.
Excellent value.
| Label check | Prime VitalityMethylated B Complex Ultra | Holland & BarrettHigh Strength Complete Vit B Complex | BootsVitamin B Complex | IgennusSuper B-Complex | WeightWorldVitamin B Complex | New LeafVitamin B Complex | SolgarB-Complex “50” | BetterYouB-Complete Oral Spray | HorbäachVitamin B Complex | SolgarB-Complex “100” | BioCareMethyl B Complex |
|---|---|---|---|---|---|---|---|---|---|---|---|
One a dayOne tablet or capsule | Yes | No2 tablets | Yes | No2 tablets | Yes | Yes | Yes | No4 sprays | Yes | Yes | Yes |
BenfotiamineFat-soluble form of thiamine, better absorbed* | Yes | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine | NoThiamine |
30 mg of active B2 a dayRiboflavin-5-phosphate | Yes | No15 mg (not the active form) | No1.4 mg (not the active form) | No14 mg | No7 mg (not the active form) | No5 mg (not the active form) | No50 mg (not the active form) | No0.35 mg | No1.4 mg (not the active form) | No100 mg (not the active form) | No25 mg |
Active B6P5P, not pyridoxine | Yes | NoPyridoxine | NoPyridoxine | Yes | NoPyridoxine | NoPyridoxine | NoPyridoxine | NoPyridoxine | NoPyridoxine | NoPyridoxine | Yes |
100 mg of B5 a dayPantothenic acid | Yes | Yes | No6 mg | No36 mg | No20 mg | No9.2 mg | No50 mg | No4.5 mg | No6 mg | Yes | No25 mg |
Methylated folateL-methylfolate, not folic acid | Yes | NoFolic acid | NoFolic acid | Yes | NoFolic acid | NoFolic acid | NoFolic acid | NoFolic acid | NoFolic acid | NoFolic acid | Yes |
900 µg of biotin a day | Yes | No100 µg | No50 µg | No300 µg | No150 µg | No150 µg | No50 µg | No50 µg | No50 µg | No100 µg | No200 µg |
Swipe to compare 10 brands →
The eight best-selling B complexes on Amazon UK, plus the own-brand B complexes of Holland & Barrett and Boots, compared using each brand’s own label and website, checked 16 October 2026. Figures per daily serving. “Not the active form” means riboflavin rather than riboflavin-5-phosphate. *Benfotiamine is better absorbed than standard thiamine (Xie et al., 2014).
Choose my planExcellent value. Exceptional quality.
Cost per 200mg of magnesium
| Price check | Prime VitalityMagnesium Glycinate | Feel CompleteMagnesium Bisglycinate | 88HerbsMagnesium Glycinate 500mg | NuMatterNon-Buffered Magnesium | CytoplanMagnesium Bisglycinate | CHOOZYMagnesium Glycinate | Nature ProvidesTRAACS Magnesium Glycinate | RYM NutritionMagnesium Glycinate 1500mg | HealthspanMagnesium Glycinate 1500mg |
|---|---|---|---|---|---|---|---|---|---|
Cost per 200mg of magnesiumOne-off price, largest pack | 43.3pBest value | 66.6p | 75.3p | 102.2p | 49.2p | 98.9p | 54.1p | 50.5p | 15pContains magnesium oxide |
Capsules for 200mg of magnesiumFrom each brand’s own label | 2 | 4 | 4 | 4 | 2 | 3 | 3 | 3 | 2tablets |
Swipe to compare 8 brands →
“Best value” means the lowest cost per 200mg of magnesium among the products shown. Our figure uses our pre-order price of £39 for 180 capsules. Other prices checked 21 October 2026 on each brand’s own site or the named retailer: largest pack, lowest one-off price we found, delivery not included. The products ranked on price are those whose own page says the magnesium is unbuffered or fully reacted, with nothing added but the capsule; Healthspan is shown for comparison only, because its label lists magnesium oxide. Prices change, so check each brand’s page before you buy.
Choose my bottleClinical evidence
Backed by 200+ clinical studies
younger memory scores
in a 3-year folate trial
FACIT, double-blind, 818 adults
memoryFrom middle age onwards, memory scores tend to drift down year on year, and that steady decline is exactly what the FACIT researchers measured against. In that trial, 818 adults aged 50 to 70 with raised homocysteine took 800µg of folic acid every day for three years, and finished ahead of the placebo group by roughly what 4.7 years of that decline would have cost them. Put simply: on those tests, their memory performed as though it were 4.7 years younger. Our formula provides folate (vitamin B9) too, but as L-5-MTHF (methylfolate), the active form the body can use directly without first converting it. Folate contributes to normal psychological function.
FACIT trial · double-blind, randomised · Durga et al., The Lancet, 2007 · PMID 17240287
mood, over 12 months
in a double-blind vitamin trial
Benton et al., 1995, 129 adults
moodIn a double-blind trial, 129 healthy young adults took a daily supplement of nine vitamins, at ten times the recommended daily amounts, for 12 months. Those on the vitamins reported better mood than those on placebo, most clearly among the women, and the improvement tracked their rising vitamin B2 and B6 status. We include B2 and B6, with folate and B12, in their active forms: R5P, P5P, methylfolate and methylcobalamin. B6, folate and B12 contribute to normal psychological function.
Benton et al. · Neuropsychobiology, 1995 · double-blind, placebo-controlled · PMID 7477807
better absorbed
vs standard thiamine (vitamin B1)
Xie et al., 2014, pharmacokinetic study
energyBenfotiamine is a fat-soluble derivative of thiamine (vitamin B1) that the body takes up more easily than standard thiamine hydrochloride. In a pharmacokinetic study in healthy volunteers, it raised blood (plasma) thiamine to roughly 11 times the level reached from thiamine hydrochloride (a relative bioavailability of 1147%) and roughly doubled the active coenzyme form in red blood cells. That superior absorption is why we chose it.
Xie et al. · pharmacokinetic study, benfotiamine vs thiamine hydrochloride · 2014 · PMID 24399744
mental tiredness, after 33 days
in a high-dose B complex trial
Kennedy et al., 2010, double-blind, 215 men
energyIn a double-blind trial, 215 healthy working men aged 30 to 55 took a high-dose B complex (with vitamin C and minerals) every day for 33 days. Compared with placebo, they rated themselves less mentally tired after demanding mental tasks and reported more vigour. Our formula is a high-dose B complex too, with B2, B3, B5, B6, folate and B12 in their active forms. Those six B vitamins contribute to the reduction of tiredness and fatigue.
Kennedy et al. · Psychopharmacology, 2010 · double-blind, placebo-controlled · PMID 20454891
lower homocysteine
in MTHFR 677TT adults
McNulty et al., 2006
methylationWhy a high reading is worth knowing about. Homocysteine is what is left over when your body runs methylation, the reaction it uses to build and repair everything from DNA to brain chemistry. Folate, B12 and B6 normally recycle that leftover straight back into something useful. When those vitamins run short the recycling stalls and homocysteine builds up in the blood, which is why a raised reading is treated as one of the clearest signs that someone's folate and B12 status is poor. Bringing it down is the sign that the cycle is turning over properly again. Lots of people also carry a common variation in the MTHFR gene that slows how their body handles folate. In a double-blind trial, 35 adults with this 677TT gene type took riboflavin (vitamin B2) at 1.6mg a day, or a placebo, for 12 weeks. Homocysteine fell by about 22% across the riboflavin group, and by as much as 40% in those who started with lower riboflavin levels. We include riboflavin as its active R5P form, alongside folate, B6 and B12. Folate, B6 and B12 contribute to normal homocysteine metabolism.
McNulty et al. · Circulation, 2006 · double-blind · MTHFR 677TT adults · PMID 16380544
lower homocysteine
in 25 randomised trials
Meta-analysis, 2005
methylationWhy a high reading is worth knowing about. Homocysteine is the leftover from methylation, the reaction your body uses to build and repair DNA and brain chemistry. Folate, B12 and B6 recycle that leftover back into something useful, so when they run short it builds up. That is why a raised reading is one of the clearest signs that folate and B12 status is poor, and why bringing it down shows the cycle has what it needs again. A meta-analysis pooling 25 randomised trials (2,596 people) found that folic acid lowered homocysteine by about 23% at a dose of 0.8mg a day. Our formula delivers folate (vitamin B9) as L-5-MTHF (methylfolate), the active form the body uses directly, without the conversion step folic acid needs. Folate contributes to normal homocysteine metabolism.
Homocysteine Lowering Trialists' Collaboration · meta-analysis of 25 randomised trials · American Journal of Clinical Nutrition, 2005 · PMID 16210710
Results from published clinical studies on the active nutrients and forms we use, not claims about the finished product. Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle.

Active forms, honest doses, made in Britain
Methylated B Complex Ultra for the day: active B12, folate, B6 and B2 in one tablet. Magnesium Glycinate for the evening: pure, fully reacted magnesium bisglycinate in two vegan capsules.
The Prime Vitality range
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